Digital Magazines
I've been following the launch and critique of Apple's iPad very closely in recent months. This is largely due to the fact that I'm designing an app for a client of mine. Some of the critique and praise seems very compelling to me; some is based on poor logic and overblown expectations; most is a mixed bag.
I recently downloaded the digital version of Wired Magazine. Having already seen digital publications by Time, The Wall Street Journal, and others, I found Wired's app to be head and shoulders above the competition in nearly every category. The pagination was intuitive, and the translation from relatively busy printed pages, to sparser iPad pages, was handled well. The two methods of navigating the table of contents was a nice touch. The videos were arresting and the interactivity (one can touch numbers in a list to view different blocks of copy while staying on the same page) seemed a natural choice.
The downsides I saw were, first and foremost, the enormous size. The file weighs in at about 500 megabytes. In the time it took to download the app, I could have headed over to the nearest bookstore, purchased the print edition, and driven back home. The second drawback was interactive 3-D elements, which were hard to control.
But overall, this is a step very much in the right direction. I'm excited to see how the medium will grow, and I'm excited to be a part of its development.
I came across a review I'd like to share here that is, to my mind, another mixed bag of good and bad critique. The author shared my annoyance with the file size and interactive drawbacks. You can read the review here.
I did take issue with some of the author's complaints about apps such as the digital Wired. He dislikes the lack of zoom and font control, and even considers them necessary courtesies for users. But if you think about how the most enduring technological device of all time is handled—i.e., the book—the user is given no control over typography, neither size nor typeface. And nobody complains about that fact. It's a given that someone has designed the end product, and it is immutable. This is as it should be. In the age where everyone is an author, editor, and critic, people have lost trust and respect for professionals whose livelihood revolves around the clear presentation of information. It's the designer's job to make text legible for anyone. It's also the designer's job to choose typefaces suited to the message. And if that choice is made public, watered down to a small handful of ubiquitous options, then people lose the ability to differentiate between a good reading experience and a bad one. All we know is that we're increasingly agitated.
This is a case where I think the masses are very much in the wrong about how best to consume information.

